Brand Development
High Point Market Authority Vision
Branding the vision.
One of the most important things the Market Authority does is define the vision and set the direction for the Market. So, we pulled the strategy team together for a visioning session.
Drawing on interviews I had conducted with long-time Market attendees, I suggested that, more than just a place to buy products, High Point is the place where home is always being reimagined.
“Reimagining home, that’s it,” said the CEO. “That’s our vision. Write it up.”
"High Point Market is known as the place where the latest home furnishings styles, trends, and products are launched. It is where the latest ideas in how home furnishings are designed, created, made, sold, and shipped are introduced, discussed, and developed. It is the place where home furnishings professionals meet and make meaningful connections with the individuals who become the most important contributors to their career success.
Our vision is to actively and intentionally combine these three elements – products, ideas, and people – to create the essential hub and dynamic center of the global home furnishings industry. We see High Point Market as the place where the future of home is imagined by our industry’s leading thinkers and innovators, defined by lifestyle trendsetters and product designers, given form by artists, artisans, and manufacturers, and made part of people’s lives by interior designers and retailers."
