Brand Development
Acclaim Federal Credit Union
“David wrote this brand statement for us in 2012. I have been using it ever since to show clients (and potential clients) how a brand statement can inform creative.”
- Mike Turner, Creative Director, Red Letter Marketing
Traditional banks serve two masters. One is you, the customer, who they have to keep happy in order to have money to lend. The other is their owners, to whom they have to return a profit. The owners’ claim tends to take precedence: to maximize its profits, the bank will only do what it has to do to hold on to your money. So, they’re always trying to find the lowest interest rate you’ll take for your deposits, the highest rate you’ll pay for a loan, the highest fees they can charge you for giving you access to your money, and the minimum amount of service you’ll accept. They don’t do this because they’re evil. They do it because their job is to maximize their owners’ return on investment.
It doesn’t have to be this way.
At Acclaim Federal Credit Union, our customers are our owners. We serve only one master: you. We don’t have to charge fees to grow our profits. Nor do we have to charge high interest rates on loans. When you sell us your money by making a deposit, we can pay you a little bit more for it. And we don’t have to skimp on service, either. In fact, since we only serve you, we can focus all of our attention on giving you high quality banking services at the lowest possible cost. We can get to know you, understand your needs, help you find creative solutions to your financial challenges, and make it easy to get to your money, when and where you need it. Because when the customer is the owner, there is no one else to worry about.
So, when you bank with us:
